How to turn your lifeless copy into a compelling brand story
Story. Storytelling. Storytellers. These are words so shamelessly thrown around that, for many, they’ve gone the way of the buzzword. And, like so many buzzwords, they’ve lost all sense of meaning.
However, unlike a typical buzzword, stories are something we need now more than ever before. We can’t stress this enough. Stories are what make us human; they are what allow us to be humans in kind. And whether you are a brand, business, or lone wolf, in this hostile industry environment, it is on a human level that your best customers connect with you the most (Protein, 2016).
Over the following pages, we’ll explore some simple, powerful storytelling strategies that your business can’t afford to live without. Individually, these are not our strategies, but together they form the basis of the many dozens of powerful brand offerings we’ve crafted at Bare Collective. we hope you find them useful.
You’ve got an amazing business idea. Now you need a story that will bring it to life.
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