Protein powder is a faff. It's complicated, snake-oily and fills cupboards with clutter. It's also rarely animal-friendly. So, Macacha decided it was high-time to create a formula that turned all that on its head. Together, we created their beautiful, responsive Shopify site and story in just five days.


From some amazing visual seeds emerged a story around protein unlike any other. Away with buzzwords and jargon. By understanding the customers' values, we created compelling, user-driven messages that inspired action and fully embodied the spirit of Macacha.


Using the Macacha story as a compass, we co-created a brand experience we can't help but be proud of. Here's just some of the stuff we did:

  • Website design and build
  • Launch Strategy
  • Website copy
  • Marketing and automated emails