Bare Collective was formed in 2016 as an antidote to the struggle of the traditional agency paradigm. 


Jo Cruickshanks

Chief Why Officer

Jo has spent over two decades delving into the hearts and minds of brands and audiences, everywhere. She's our chief facilitator and boundary-pusher, as well as being a working mum and experienced yogi.


Dan Jones

Chief Eyes Officer

Dan has been designing brands and websites for years. He's worked with startups and global brands alike, with some impressive names in his portfolio — like Pernod Ricard, Hackett and Finisterre, to name a few. Dan's an outdoor enthusiast with a penchant for mountain biking.


Jon Syrett

Chief Feels Officer

Jon is Bare's award-winning in-house photographer, and has helped brands all over the world to bring their stories to life. He's photographed the likes of Hermès, YO!, and Brew Tea Co., and that's just a small sample. Jon also doubles up as our lead developer and resident Shopify expert. When he's not working, Jon loves camping with his family.


Louis Pollard

Chief Words Officer

Since studying English at Lancaster University, Louis has worked with some of the world's biggest brands to create and refine their stories. He's Bare's resident expert on the science behind storytelling — a passion which continues outside of work too. He's also an avid hiker, gamer, and D&D enthusiast.